4 Key Components of Every Article You Write

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4 Key Components of Every Article You Write

Writing and publishing articles is hugely important to the success of your website. A couple of informative articles can make a great difference to the amount of traffic that your website gets. For all the talk about 'targeted traffic' vs 'untargeted traffic', more traffic is still better than less. You'll need to publish excellent articles on your website, and get them published on other folks websites as well, so that you get links back to your site.

Articles are a vital element in getting traffic to your site. The more traffic you get, the better your Alexa rank and the higher in the search engine results your site will appear. The better your search engine rank, the more traffic you'll get. More traffic means more revenue, and open up other possible revenue streams, like advertising.

But you can't just stick any old article on your website. There are some requirements that need to be met. Well-written articles will keep your website visitors interested, and keep them coming back for more. They'll bookmark your site, recommend it to others and promote it for you.

Here are some tips to consider when you write articles. There are 4 core elements every article should contain.

Excellent Article Content
There is a lot of total rubbish on the Internet. Many sites make use of cheap, regurgitated articles, which read as if they were written by 8-year-olds for whom English is a second language. Make sure that the content you write is original, informative and entertaining. Eliminate spelling and grammatical errors - spelling mistakes detract from your content and reduce trust.

Use numbers and statistics when you can. People like accurate, complete information. Write in order to boost your reputation as an expert in your field. If people trust you, they are more likely to buy from you.

Keyword Phrases
It's important to ensure that your article contains the relevant keywords and keyword phrases. When someone types a keyword into a search engine, the search engine displays the most relevant pages for the keywords. You must make sure that your article contains relevant keywords and keyword phrases so that it can be easily found. Try to make sure that the keywords relate to the topic of your website as well.

You can use free tools like Nichebot Classic or Wordtracker's free keyword tool to find the most searched-for keywords and keyword phrases related to your topic.

Keyword Density
Keyword density is simply the number of times the keyword or keyword phrase appears on the page, compared to the total number of words on the page. A keyword density of between 2% and 5% is usually regarded as about right. Too many occurrences of the keywords could be regarded as "keyword stuffing", which might have a negative effect on the search engine ranking of the page.

Linking from your article
If you submit your articles to ezines or article directories, you need to include a hyperlink to your site. It is accepted practice to place a small resource box at the end of your article, with a short description of you and your website and a live link to your site. Anyone republishing your article is expected to include the resource box. This is a useful method for getting backlinks, as well as visitors who have enjoyed your writing and want more.

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