How To Boost Your Business With A Press Release

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How To Boost Your Business With A Press Release

A press release is an excellent way to gain publicity and exposure for your business. A press release is a document containing information that you would like a media organization to feature, such as general information about your business, a special event that you are holding, or a special incentive you are offering.

You business will gain lots of great public exposure when it is mentioned in a magazine, newspaper, or other media source that is readily available to the public. Links to online media stories or clippings from newspapers can be integrated into your press kit.

It would be especially advantageous to distribute a press release in conjunction with the scheduling of some special event, like your store's grand opening, a special deal being offered, or an exciting event taking place.

There is a simple format to use when writing a press release. If your story can be published at any time, the words 'For Immediate Release' should appear at the top left hand corner. However, if the information should only be released after a certain date, use the phrase 'For Release After [insert date]. Under that, include your contact information.

The body of the press release follows. This contains information that you want to make public. Keep press releases at two pages or less. If it does include a second page, make sure that the word "more" appears at the bottom of page one. The press release should end with three pound signs (###).

As you write the body of your press release, keep it focused, clear, and concise. Try to answer the five basic questions who, what, why, where, and when. Who are you, and what, exactly, are you promoting? Why is your target market interested in this? When and where is this taking place?

After preparing a press release, get it into the hands of local media like newspapers, magazines, television stations, and radio stations. Consider your target market and make sure they will be exposed to the information in your press release. Press releases that advertise an event for a specific date need to get to the media early enough to be publicized before the event occurs.

Do all you can to make your public exposure complete. That means taking advantage of Internet talk radio programs, newswire services, and other online media outlets.

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