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Kim and Charles Petty.'s Articles in Marketing

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A Checklist of Questions to answer before you buy a Franchise Franchise businesses such as Wendy's, McDonald's and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers. Don't Forget About Offline Advertising A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas: How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use: 18 Reasons To Write An E-book And Then Give It Away For FREE 1. People will visit your web site to get the free valuable information. 5 New And Lesser-Known Online Business Ideas 1. Ask people to find a hidden link in your ad copy. If they find the hidden link, tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy. 20 Possible Reasons Why Your Business Is Failing 1. You don't offer free original content. 10 Ways To Keep Visitors At Your Site Longer The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer. 10 Ways To Promote Your Web Site While Doing Non Business Tasks 1. Have a bumper sticker printed up with your website address and other business information. Place it on the bumper of your car. People will see it when you're driving. 10 Ways To Indirectly Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. 10 Ways To Suck Up Orders Quicker Than A Super Vacuum 1. Increase the number of visitors that revisit your web site by publishing a free course right on your site. Just release a new lesson once a week. 10 Ways To Propel Visitors To Your Order Page 1. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy. 10 Ways Web Site Text Can Impact Your Reader's Buying Decision The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site. 12 High Readership Content Ideas 1. How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site. 10 Ways To Make Your Ad Command Attention 1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims. 10 Nitty-Gritty Ways To Increase Your Orders 1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. 10 Ways To Get New Product Ideas 1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems. 10 Ways To Increase Your Traffic And Sales 10 Ways To Increase Your Traffic And Sales By Giving Away Software 10 Ways To Create A Popular Online Community An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community. What You Need To Sell Info Products To Hot Niches There are a lot of people who would love to be able to create a cool informational product and be able to make a great living (even get rich) while sitting in a comfy chair in front of their computers knowing that never again would they have to drive in rush hour traffic with all those crazies or put up with an unrelenting, over zealous boss who never had and never would or could be pleased. 10 Reasons Why People Don't Buy From You 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 10 Tips For Writing A Highly Persuasive Ad 1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product. Making Money From Content Rich Sites Making money from a content rich niche marketing website can be very easy, very difficult or impossible. First let's define and describe what a content rich niche market website is and how it works. You won't find a list for "Niche Markets" anywhere. There isn't one. 10 Ways To Increase Your Affiliate Commissions 1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling. 10 Ways To Increase The Perceived Value Of Your Product 1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better. 10 Sizzling Ways To Ignite Your Profits 1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business. 10 Strategic Ways To Maximize Your Profits 1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. Making Money From Publishing Newsletters The object, of course, of any niche marketing business adventure is to make a profit. When people subscribe to your online newsletter or ezine, their object is to get the information that you are able to provide to them. When people subscribe to your online newsletter or ezine, your object is to make money by supplying that information. 10 Killer Ways To Keep Your Profits Rolling 1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. 10 Upsell Strategies That Will Increase Your Profits As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits. 10 Sizzling Ways To Improve Your Ad Copy 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
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